Facing South

South lags in farmers markets

Facing South
Facing South
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This is the U.S. Department of Agriculture's 12th annual National Farmers Market Week, an occasion to highlight the benefits of bringing affordable, healthy food closer to consumers.

A new report released for the occasion shows that the South lags behind other regions in the number of farmers markets per capita, despite its strong agricultural industry. That represents a missed opportunity to create not only healthier communities but also healthier economies in a region struggling with obesity and job loss.

"On the whole, farmers markets have seen exceptional growth, providing local communities with fresh food direct from the farm," said Jeffrey O'Hara, author of the report from the Union of Concerned Scientists. "But our federal food policies are working against them."

The report -- titled "Market Forces: Creating Jobs Through Public Investment in Local and Regional Food Systems" -- found that the number of farmers markets nationwide more than doubled between 2000 and 2010 to over 6,100.

That growth happened with relatively little help from the federal government. While the USDA spent over $13 billion last year alone in various subsidies that went mostly to large industrial farms, it spent less than $100 million to support local and regional farming operations. The report makes the case that shifting even a small portion of those subsidies could improve Americans' diets and generate tens of thousands of new jobs.

Among the things the UCS report looks at are states with the greatest number of farmers market per capita. The top 10 includes not a single state in the South, despite the region's agricultural importance. The South's relative lack of density of farmers markets can be seen in the map below, which is from the UCS report (click on image for larger version):

Farmers-Markets-USDA-Map-large.jpgNotice the relative lack of density of farmers markets in Mississippi -- even though agriculture is the state's top industry, employing about 17 percent of the population directly or indirectly.

At the same time, Mississippi has the nation's highest obesity rate at 34 percent. Mississippi is also the poorest state in the nation -- and that's not mere coincidence: A recent study by researchers at Ohio State University found that food stamp recipients have a higher body mass index than non-recipients, which they attributed to the high cost of healthy food.

Besides calling on Congress to support the development of farmers markets, the UCS report recommends giving low-income families greater access to fresh fruits and vegetables by allowing them to redeem food stamps at local markets.

In addition to improving public health, a revamped agricultural subsidy policy could also help build a stronger economy. According to the most recent USDA data, direct agricultural product sales amounted to a $1.2 billion-a-year business -- and most of that money recirculates locally and helps create jobs.

"Farmers at local markets are a new variety of innovative entrepreneurs, and we need to nurture them," said O'Hara. "Supporting these farmers should be a Farm Bill priority."

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re: South lags in farmers markets

Many southerners have their own gardens, whether large or container. I don't but happen to be in an area that has several close options. There are many more fast food restaurants that are convenient and cheap vying for attention. Hard to compete against a sausage and biscuit for $1.00. I don't feel particularly optimistic about competing against that but support the efforts.

re: South lags in farmers markets

Maybe people don't know how to cook. If I got beans and rice, carrots and potatos, I got food! How cheap is that? Healthy food is not expensive people just don't want to eat that way.