Advertising in Southern Exposure
ADVERTISING IN SOUTHERN EXPOSURE
The Magazine That's Saved for a Lifetime
Southern Exposure, founded in 1973, is the award-winning quarterly journal of culture, history, politics, and social change in the South.
Our audience is composed of serious readers-educators, journalists, public policy professionals, community leaders, and activists. Each edition of Southern Exposure contains 64 illustrated pages, with in-depth articles, essays, news, oral histories, research, and book reviews. No more than 10 percent of the magazine will contain advertising.
In many cases, more than half of a given edition is devoted to a single topic. Examples of past cover sections include:
- Missiles and Magnolias: The South at War
- Generations: Women in the South
- Liberating Our Past: 400 Years of Southern History
- Sunbelt Blues: Labor in the South
- Underground Pastime: The Hidden History of Baseball's Negro Leagues
- Generations: Women in the South
For advertisers who want to target a particular audience, please contact us about forthcoming special editions of Southern Exposure.
CIRCULATION
- 5,000 paid sales per issue
- 2.5 readers per copy
- Editions remain in print a minimum of four years.
- Single copy price: $5
- Annual subscription: $24
ADVERTISING RATES
- Full page…………$400
- 2/3 page………….$270
- 1/2 page………….$220
- 1/3 page………….$150
- 1/6 page…………...$80
- 1/12 page………….$45
REQUIREMENTS
- SOUTHERN EXPOSURE is printed sheetfed offset; black ink; saddle stitched.
- Trim Size: 8 ¼" x 11"; page is three columns wide,each 2 1/8" x 9 5/8".
- Standard sizes:
- Full page………………..7 x 9 5/8
- 2/3 page………………...7 x 6 3/8
- 1/2 page (vertical)…..4 1/2 x 7 3/8
- 1/2 page (horizontal).…...7 x 4 3/4
- 1/3 page (vertical)…..2 1/4 x 9 5/8
- 1/3 page (square)……4 1/2 x 4 3/4
- 1/6 page (vertical)…..2 1/4 x 4 3/4
- 1/6 page (horizontal)..4 1/2 x 2 1/4
- 1/12 page (square)…..2 1/4 x 2 1/4
CLOSING DATES
Southern Exposure is published
quarterly. Camera-ready copy is due six weeks prior to press dates:
January 15 (Spring); April 15 (Summer); July 15 (Fall); October 15 (Winter).
Cancellations not accepted after closing dates.
INSERTS
Inserts, gatefolds, and other special requirements are available subject
to the approval of the publisher.
BLEED
No extra charge. One-third page minimum size for bleed; vertical only.
PREFERRED POSITION
When available, 15% extra. Non-cancellable.
MATERIALS ACCEPTED
Negatives or camera-ready copy; black and white only.
Half-tones: 133 line screen preferred, 120 accepted.
COPY AND CONTRACT REGULATIONS
Advertising should be clearly
identified with the trademark or signature of the advertiser, or the
word "advertisement" shall be printed at the top or bottom.
Advertising agencies and advertisers will assume full liability for
all contents of advertisements and will assume responsibility for any
claim arising therefrom made against Southern Exposure. All copy is
subject to approval of the publisher. Publisher reserves the right to
reject or cancel any advertising for any reason at any time.
New rates will be announced at least 60 days in advance of effective date.
Advertisers will be presumed to have read this rate card and agreed
to its conditions without any further contract or notice.
Contracts, inquires, and copy should be directed to:
Southern Exposure
Advertising Department
P.O. Box 531
Durham NC 27702
Phone: 919-419-8311 x31
Fax: 919-419-8315
